Privacy Policy
Last Updated: December 20, 2025
Welcome to Backyard Fashion. Your privacy is of paramount importance to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website.
1. Information We Collect
To provide you with a curated fashion experience, we collect the following types of information:- Personal Identification: Name, email address, shipping address, billing address, and phone number.
- Payment Data: Credit card details and billing information (processed securely through [e.g., Stripel]; we do not store full card numbers).
- Style Profile: Size preferences, style interests, and "wishlist" items.
- Usage Data: IP address, device ID, browser type, and patterns of how you interact with our products.
2. How We Use Your Information
We use the data we collect to:- Process and ship your orders.
- Send order confirmations and tracking updates.
- Provide personalized style recommendations.
- Improve app functionality and user experience.
- Notify you of upcoming sales or new arrivals (with your consent).
3. Sharing Your Information
We do not sell your personal data. We only share information with third parties in the following cases:- Service Providers: Logistics partners and payment processors.
- Marketing: If you opt in, we may use tools like Facebook Pixel or Google Analytics to show you relevant ads.
- Legal Necessity: If required by law or to protect our rights and safety.
4. Data Security
We implement industry-standard security measures, including SSL encryption and secure tokenization for payments, to protect your personal information from unauthorized access.5. Your Rights and Choices
Depending on your location, you may have the right to:- Access the data we hold about you.
- Request the Deletion of your account and personal information.
- Opt-out of marketing communications at any time via the "Unsubscribe" link in emails or app settings.
6. Cookies and Tracking
Our app uses cookies to remember your login details and keep items in your shopping bag. You can manage your cookie preferences through your device settings.7. Others
- Third-Party Tools: We use Google and Apple login.
- Children’s Privacy: Please note that we do not knowingly collect data from children.
- Retention Period: We retain data as long as your account is active or as needed for tax purposes.
8. Contact Us
If you have questions about this policy or your data, please contact our Data Protection Officer at:
Email: contact@backyardshopping.com